Archives

Death of The Great American Mall?

I contest the notion that the great American mall is on its death bed. Under the right circumstances, I have – as recently as yesterday – experienced the great American mall in action, and its thriving. When properly located, and other large retail space is less readily available, the mall is the center of many communities and […]

Read More

Perceptions create realities.

Recently took my car into a dealership for service. I recall seeing an ad for this particular dealership boasting above par guest accommodations, and specifically really great coffee. Upon checking in I happened to look down the row of C.S. rep kiosks and noticed that 3 out of the 4 of them had a cup […]

Read More

‘O Say Can You See’…. (Two more min of profitable commercials.)

The base inspiration behind this post is a bit dated, but the pieced-together idea just recently popped into my head, so what can you do. In many U.S. towns where there is maybe one or two ice skating rinks serving several communities, ice time is a precious commodity. At prices often topping $300/hour, rink organizers […]

Read More

Bad Policy = Bad Marketing

As this forum is specifically for examining the art of marketing, I’m purposefully leaving individual company names out. My goal is not seeking public vengeance for a bad experience; I can do that on my own time. That said, I recently had a bad experience… In a nut shell, I ordered something that I later […]

Read More

The Elements of Engagement

Over the years I have developed and fine-tuned a core integrated approach to marketing consumer goods. It may seem obvious to many, but all too often companies miss steps along the way and opportunities are lost. My engagement approach consists of four elements: Static / Interactive / Dynamic / Synergic (yes, it’s a word). Static […]

Read More

The Lance Effect – Part 2

As a follow-up to my last post, I wanted to give my perspective on the legacy of Armstrong, and how it impacts the industry moving forward. Sitting in on several marketing brainstorms linked to cycling-related brands and events, one theme that often arises is: “We need a Lance Armstrong.” The impact he had on cycling’s […]

Read More

The Lance Effect – Part 1

I suppose it’s my turn to chime in on the Lance Armstrong debacle. As I have worked in the bike industry for the last six years, friends and family are always asking me: “So what’s your take on the whole Lance thing?” My position is, and has always been, the following: Do I think Lance […]

Read More

Navy on Baby

I’ve discovered one surefire constant throughout my marketing career that holds true regardless of what product or service I’m representing… When marketing to women, think: “Navy on baby.” Trust me. You can’t go wrong. I don’t know what it is, but girls cannot resist something that is navy blue over baby blue. T-shirts, sweatshirts, stickers, tote […]

Read More

From “Free” to “Fee” II

Photography used to mean you shot a roll of film and had to wait a week to see if your pictures even turned out. That delay put a lot more pressure on photographers, which put a premium on the pros and their craft. Enter the digital age… Photography is everywhere now; and it’s instant. Virtually anyone […]

Read More

My Morning Joe

It occurred to me the other day whilst walking to retrieve a cup of Joe at my favorite local cafe, that I in fact pass three, arguably four other coffee shops to get there. “Why is that?” I pondered. So I figured I’d attack this debate using the 4 Ps and analyze exactly what it […]

Read More