Monthly Archives: January 2014
Bad Policy = Bad Marketing
As this forum is specifically for examining the art of marketing, I’m purposefully leaving individual company names out. My goal is not seeking public vengeance for a bad experience; I can do that on my own time. That said, I recently had a bad experience… In a nut shell, I ordered something that I later […]
The Elements of Engagement
Over the years I have developed and fine-tuned a core integrated approach to marketing consumer goods. It may seem obvious to many, but all too often companies miss steps along the way and opportunities are lost. My engagement approach consists of four elements: Static / Interactive / Dynamic / Synergic (yes, it’s a word). Static […]
The Lance Effect – Part 2
As a follow-up to my last post, I wanted to give my perspective on the legacy of Armstrong, and how it impacts the industry moving forward. Sitting in on several marketing brainstorms linked to cycling-related brands and events, one theme that often arises is: “We need a Lance Armstrong.” The impact he had on cycling’s […]
The Lance Effect – Part 1
I suppose it’s my turn to chime in on the Lance Armstrong debacle. As I have worked in the bike industry for the last six years, friends and family are always asking me: “So what’s your take on the whole Lance thing?” My position is, and has always been, the following: Do I think Lance […]
Unsubscribe: “Page not found.”
I’m on an unsubscribe binge, and I gotta tell you, it feels great. I’m hitting the reset button on all my email subscriptions and gradually piecing back the ones I truly want/need. It’s eliminating unnecessary inbox clutter and drastically reducing the daily distractions. Truly a breathe of fresh air. An unexpected byproduct of this exercise […]
Navy on Baby
I’ve discovered one surefire constant throughout my marketing career that holds true regardless of what product or service I’m representing… When marketing to women, think: “Navy on baby.” Trust me. You can’t go wrong. I don’t know what it is, but girls cannot resist something that is navy blue over baby blue. T-shirts, sweatshirts, stickers, tote […]
From “Free” to “Fee” II
Photography used to mean you shot a roll of film and had to wait a week to see if your pictures even turned out. That delay put a lot more pressure on photographers, which put a premium on the pros and their craft. Enter the digital age… Photography is everywhere now; and it’s instant. Virtually anyone […]
My Morning Joe
It occurred to me the other day whilst walking to retrieve a cup of Joe at my favorite local cafe, that I in fact pass three, arguably four other coffee shops to get there. “Why is that?” I pondered. So I figured I’d attack this debate using the 4 Ps and analyze exactly what it […]
Check-it… out!
If there is one thing that irks me more than anything else as a consumer, it’s waiting in an unnecessarily long check-out line. Standing in line waiting to pay for you for my purchases is time I’ll never get back – and I fully blame you for it, brick & mortar retailer. In a day […]
From “Free” to “Fee”
How one little “r” is making (yet costing) companies money. It’s funny how one little letter can turn something a full 180 degrees. What was once FREE now only comes by way of FEE. If you are like me, you cringe at the mere mention of the word “fee.” To me the consumer, it’s a company […]
Chris Mesigian 
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