Boat Buying 101
Developed inbound campaign for WinTech Racing Shells based around the free buyer’s guide: “Boat Buying 101.” I created the book from scratch with guidance from sales and product managers as a tool to educate consumers in the market for a rowing shell. The guide is available for download with email subscription off a dedicated landing page on WinTech Racing home site. The top of the funnel includes email, social, and web banner campaigns on popular rowing hub sites, as well as through our sales rep force. Currently maintaining a 26% subscription conversation rate on the landing page.
We also printed a handful of the guides for distribution at regattas, trade shows, and in the main lobby of WinTech headquarters. Feel free to download a copy for yourself: BoatBuying101.