WinTechRacing.com

With guidance from internal brand representatives I led the effort to completely overhaul WinTech Racing’s web presence via its home page and sister e-commerce site.

The project began with establishing budgets, then researching, vetting, and selecting the right development company to hire for the job.

I dictated overall tone and flow for the site, hired and directed a photographer to provide a portfolio of new assets to implement, and produced all the site’s copy.

A shout out to Jon Cofsky and his team at [WHITEPENNY] for the amazing visual language and digital strategy they injected into the sites.