Monthly Archives: December 2018

Did the “Participation Trophy” Really Ruin the World? Did it? Really?

I reject the notion that the rise of “participation” trophy directly contributed to the demise of the millennial generation. Sure, they have their issues, which is topic for another day, but I don’t believe it’s because they were coddled by way of all receiving trophies while growing up. Simon Sinek did a talk about millennials […]

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Is this the greatest copy ever written?

I stumbled on this ad circa 1925 for Listerine Mouthwash. The tagline is “Often a bridesmaid but never a bride.” Perhaps you’ve heard that one before? It got me thinking how timeless and impactful a really really REALLY good snippet of copy can be. While Listerine perhaps took inspiration from the 1917 song “Why Am […]

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