Navy on Baby

I’ve discovered one surefire constant throughout my marketing career that holds true regardless of what product or service I’m representing…

When marketing to women, think: “Navy on baby.” Trust me. You can’t go wrong.

I don’t know what it is, but girls cannot resist something that is navy blue over baby blue. T-shirts, sweatshirts, stickers, tote bags, you name it. If it’s navy on baby; they want it.

That’s all. Just thought I’d share that little insight for anyone stuck on a giveaway idea or new t-shirt design or whatever, and have a female following.

You’re welcome.