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The Lance Effect – Part 2

As a follow-up to my last post, I wanted to give my perspective on the legacy of Armstrong, and how it impacts the industry moving forward. Sitting in on several marketing brainstorms linked to cycling-related brands and events, one theme that often arises is: “We need a Lance Armstrong.” The impact he had on cycling’s […]

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The Lance Effect – Part 1

I suppose it’s my turn to chime in on the Lance Armstrong debacle. As I have worked in the bike industry for the last six years, friends and family are always asking me: “So what’s your take on the whole Lance thing?” My position is, and has always been, the following: Do I think Lance […]

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