Perceptions create realities.

Recently took my car into a dealership for service. I recall seeing an ad for this particular dealership boasting above par guest accommodations, and specifically really great coffee. Upon checking in I happened to look down the row of C.S. rep kiosks and noticed that 3 out of the 4 of them had a cup […]

Read More

My Morning Joe

It occurred to me the other day whilst walking to retrieve a cup of Joe at my favorite local cafe, that I in fact pass three, arguably four other coffee shops to get there. “Why is that?” I pondered. So I figured I’d attack this debate using the 4 Ps and analyze exactly what it […]

Read More