Bad Policy = Bad Marketing

As this forum is specifically for examining the art of marketing, I’m purposefully leaving individual company names out. My goal is not seeking public vengeance for a bad experience; I can do that on my own time. That said, I recently had a bad experience… In a nut shell, I ordered something that I later […]

Read More

Unsubscribe: “Page not found.”

I’m on an unsubscribe binge, and I gotta tell you, it feels great. I’m hitting the reset button on all my email subscriptions and gradually piecing back the ones I truly want/need. It’s eliminating unnecessary inbox clutter and drastically reducing the daily distractions. Truly a breathe of fresh air. An unexpected byproduct of this exercise […]

Read More