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From “Free” to “Fee”
Posted on January 10, 2014
How one little “r” is making (yet costing) companies money. It’s funny how one little letter can turn something a full 180 degrees. What was once FREE now only comes by way of FEE. If you are like me, you cringe at the mere mention of the word “fee.” To me the consumer, it’s a company […]
Marketed “Value”
Posted on January 9, 2014
I was at the store recently to buy deodorant. Found my brand, and oh looky- a VALUE PACK of two sticks bound together with plastic wrap. Before I grab and throw in the basket, let’s take a closer look and see exactly what my savings are… At first glance, a price comparison via some clever math […]
Patriotism? Or strictly business?
Posted on January 9, 2014
I understand the recent uproar over the U.S. Olympic team uniforms being made in China as seen as unpatriotic, and political leaders blasting the USOC for “outsourcing” during a time of domestic turmoil in the employment rates. But people need to let go of their naive “it’s all about the purity of sport” & “Go […]
Chris Mesigian 
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